Our story, values, and commitment to transforming futures through entrepreneurship
Founded over 12 years ago, Wouldn't It Be Cool (WIBC) began with a simple yet powerful idea: to create sustainable impact by connecting innovative minds with transformative opportunities.
What started as a small initiative has grown into a movement that has supported over 6,000 entrepreneurs across South Africa, creating lasting change in communities and industries.
Our name reflects our approach - we believe in asking "Wouldn't It Be Cool if..." and then making it happen through collaboration, innovation, and determination.
We believe in the power of partnerships to achieve greater impact than any single entity could alone.
We constantly seek new approaches and solutions to address complex challenges.
We operate with transparency, honesty, and ethical practices in all our engagements.
We focus on creating solutions that are environmentally, socially, and economically sustainable.
Key milestones in our journey of transformation
WIBC officially launched with focus on youth entrepreneurship and agricultural innovation.
Reached milestone of supporting 1,000 entrepreneurs across multiple industries.
Launched renewable energy initiatives in partnership with major corporations.
Established Termite Labs and expanded digital skills training programs.
Surpassed goal of supporting 6,000 entrepreneurs with sustainable business models.
Expanding to new industries and scaling successful models across Africa.
How we create sustainable impact
We identify high-potential opportunities and entrepreneurs with innovative ideas.
We develop comprehensive business models and support structures.
We connect entrepreneurs with partners, markets, and resources.
We help successful models scale for greater impact.
We collaborate with leading organizations to maximize impact